Main Web Site Members Login | arrow Join Members Area | Members FAQ | Lost Password? | Digital Forums  

       


- Digital Canadian Satellite History -


The Canadian Digital Satellite industry, also known as Canadian Direct to Home has a long and interesting history to it. The Hughes Directv/USSB system was the first successful small dish digital satellite company in the United States, launching a limited service in 1994.

In the same year, several Canadian satellite companies as well as federal regulators (CRTC) recognized the need for a Canadian Direct to Home digital satellite service. It issued a call for companies interested in initiating a Canadian digital satellite undertaking to file an application for a CRTC license.

Two companies initially made the first applications, the first was Expressvu, which was wholly owned by BCE, Canada's largest Telecommunications holding company. They initially intended to make use of Canada's only available commercial satellites to broadcast a mixture of Canadian and American digital satellite channels to subscribers across Canada. The second company, was to be known as PowerDirectv, a partnership between Canada's Power Corp., which had radio and television holdings and the U.S. Directv satellite broadcaster.

Early Expressvu System An Early Expressvu Canadian digital satellite system with 24" dish and linear LNBF. Early customers were converted to a new LNBF and dishes repointed upon the successful launch of the Nimiq DBS satellite. This also allowed dish sizes to shrink to 18".

Both companies were successfully licensed in December of 1994. However shortly after, a large controversy erupted over the CRTC's steep requirement of 50% Canadian content. The Canadian content rules states that there must be equal Canadian channels for every non-Canadian channel carried by the licensed Canadian satellite company. Additionally, Canadian satellite broadcasters were forced to use Canadian satellites for transmission of their signals.

Further adding to the problem was that only CRTC approved non-Canadian channels could be made available to Canadian customers. Unfortunately, for PowerDirectv, an overwhelming percentage of the U.S. channels broadcast from Directv were not approved for broadcast in Canada. PowerDirectv's arguement to the CRTC was there at the time, there were not enough Canadian channels in existance to match the amount of U.S. channels that they proposed to broadcast. PowerDirectv was able to amend the Canadian satellite requirement to allow them to broadcast the U.S. portions of their signal to Canadians via the U.S. Directv satellite and the Canadian portions via the Canadian Anik E1 or E2 satellites.

Unfortunately for Canadians patiently waiting for a alternative to cable vision, these problems caused substantial delays in bringing a successful digital satellite product to the Canadian satellite market. It would not be the last however, as in March of 1996, a near total system failure on Telesat's Anik E1 satellite caused a near total loss of all satellite capacity. This meant that Canada no longer has the satellite capacity to support 2 digital satellite companies. For PowerDirectv, this was the last straw and shortly after they announced that they were abandoning plans to launch a satellite service in Canada. This meant that Expressvu now had the only license, however they had still not been successful in launching a service, nearly 2 years after they had been licensed, despite a number of promised and missed milestones.

Early 1997, nearly 3 years after Expressvu had received their license from the CRTC, they had still not brought their service to the market. In the meantime, many Canadians had grown weary of broken promised and had purchased U.S. "Grey Market" satellite systems from Directv. Expressvu had little tolerance for these US systems and declared them illegal and campaigned heavily for Canadians to wait until they were able to bring their service to the market. Early 1997 also brought in 2 new CRTC licensees, both of which were considered risky. Star Choice Television Network, a small company from New Brunswick and Alphastar Canada, owned by troubled Canadian satellite equipment manufacturer Tee-Comm Electronics Inc. A third company, Homestar which was owned by Canadian Cable vision company Shaw Communications also applied for a license, however it was rejected.

Alpha Star Canada System Alphastar Canada system with 36" dish. Alphastar was the last Canadian DBS company licensed, yet the first to market only to fail little more than a year later due to financial and organizational problems.

Ironically, Alphastar was the last company to be licensed, but the first to bring a successful product to market in the spring of 1997. Due to the limited satellite capacity of Canadian satellites Anik E1 and E2, Alphastar was able to get an exception which allowed them to use a U.S. medium powered satellite (Telstar 402R) to broadcast their service. Unfortunately, this meant that their minimum dish size would be a clumsy 36". Alphastar has also launched a US based satellite service to the United States using the same Telstar 402R satellite. This meant that they could save on overhead by eliminating duplicate carriage on many US channels.
Star Choice Satellite System Star Choice Television Network was the second entrant onto the Canadian DBS market. Star Choice later merged with Shaw Communications, giving it the much needed financial support to compete in a changing Canadian marketplace.
The summer of 1997 brought a successful Star Choice launch to the Canadian marketplace. Star choice initially planned to utilize U.S. Echostar equipment for the satellite service, however earlier in the year, they merged with Shaw Communications, who was unable to successfully obtain their own DTH satellite license from the CRTC and also recognizing that the fledgling Star Choice venture lacked sufficient capital to properly compete with BCE's Expressvu Inc. After the merger, Star Choice abandoned the Echostar equipment platform in favor of the cable vision favored General Instrument platform, which was being used by the U.S. Primestar service. Due to lack of satellite capacity, Star Choice was forced to share the limited satellite capacity with Expressvu, aboard the Anik E2 satellite.

The fall of 1997, finally brought the successful launch of Expressvu, who had now taken advantage of the abandoned Star Choice Echostar equipment deal and had adopted the Echostar platform for their service. Expressvu was licensed by Echostar for use of their name and trademarks in Canada and began to market their satellite service as "Expressvu - Dish Network Canada". Unfortunately for many Canadians who had jumped on the opportunity to own an Alphastar Canada System, Alphastar announced troubles in late 1997, which eventually led to a shutdown of the Alphastar Canada and Alphastar U.S. services. Alphastar as it turned out was underfunded and was unable to successfully sway investors to their company. Fortunately many Alphastar customers were able to salvage some of their investments by taking advantage of a free Star Choice or Expressvu trade-in offer.

Expressvu eventually added "Bell" before their name, to take advantage of Bell Canada's good will and recognition in Canada. Today, Star Choice and Bell Expressvu remain Canada's only digital satellite companies in Canada.

More information on both services is available below. As well, we also have some dedicated Canadian Satellite Digital Forums for those wishing to discuss these topics.




Administrative Announcements
08/04/2008 11:20 AM
In order to give the website a better focus, we are phasing out the less popular areas of the site, including the high definition and digital video recorder areas and forums. This will leave the site focused on digital satellite television and satellite radio.

Digital Technology Articles
Dish Network's new VIP222K now in stores
05/24/09 07:30 AM  |  Views: 5427

Dish, ComCorp Engaged in Retransmission Dispute
12/16/08 08:40 PM  |  Views: 2022

Liberty set to benefit from directv
12/16/08 08:35 PM  |  Views: 1470

TV viewers in S.D. at risk of losing channels
12/14/08 12:57 AM  |  Views: 2100

DirecTV Expands Local HD, PBS Programming in Talahassee
12/14/08 12:39 AM  |  Views: 1578

Dish Network's new "TurboHD" in a netshell
11/27/08 04:42 AM  |  Views: 6812

TiVo and DirecTV in marriage counseling, developing new TiVo HD DVR box
09/14/08 07:02 PM  |  Views: 2845

Tivo vs. Echostar ruling delayed
09/11/08 08:09 PM  |  Views: 2053


»Article Archive

Latest Highlights
Cycling VERSUS 9:30 am  ET

When viewers tune in today to the opening of the 96th Tour de France in Monaco, they'll see at least one familiar face. Lance Armstrong, the seven-time champ, will return to compete on the nearly 2,200-mile route for the first time since 2005. This year, a particularly difficult mountain stage has been added at the end of the 21-stage race, which runs until July 26.

A Capitol Fourth PBS 8:00 pm  ET

Jimmy Smits hosts the Independence Day concert at the U.S. Capitol, welcoming a slate of performers that includes Barry Manilow, Aretha Franklin, the cast of "Jersey Boys," Michael Feinstein and classical pianist Andrew von Oeyen. Erich Kunzel returns as conductor of the National Symphony Orchestra. Also: fireworks!

Macy's 4th of July Fireworks Spectacular NBC 9:00 pm  ET

Natalie Morales and Tiki Barber of "Today" host this broadcast of the annual gala fireworks display from New York, featuring such A-list musical acts as country superstar Kenny Chesney, Katharine McPhee and Jordin Sparks.

2009 Hot Dog Eating Contest ESPN 12:00 pm  ET

Nathan's Famous' yearly salute to acid reflux comes live today from Coney Island in Brooklyn, N.Y., where American Joey "Jaws" Chestnut will defend his title in the 94th annual event. Last year, the 24-year-old Californian downed 55 franks and buns in 10 minutes, tying six-time champ Takeru Kobayashi of Japan, whom he then defeated him in a five-dog "eat-off." Those two men return today to compete in an international field of "eaters."

Apollo 13 MAX 7:30 pm  ET

Tom Hanks stars as Cmdr. Jim Lovell in director Ron Howard's 1995 theatrical hit about the near-disastrous 1970 Apollo 13 mission. Headed for the moon, Lovell and his crew, Fred Haise and Jack Swigert (Bill Paxton, Kevin Bacon), experience an on-board explosion. On the ground, their colleagues scramble for a solution while the world holds its breath. Gary Sinise and Ed Harris also star. Jim Lovell appears in a cameo role as captain of the USS Iwo Jima.

Burn After Reading HBOE 8:00 pm  ET

The star quality certainly is present in the latest film from Joel and Ethan Coen, the Oscar-winning makers of "Fargo" and "No Country for Old Men," but the story gets too frantic for its own good. John Malkovich plays a newly resigned CIA agent whose secrets are swiped by his divorce-seeking wife (Tilda Swinton) and ultimately land in the hands of gym workers (Brad Pitt and Frances McDormand, alias Mrs. Joel Coen). George Clooney also appears.

Far From Home MNT 8:00 pm  ET

And far from good, this movie marked young Drew Barrymore's attempt to transition from kiddie fare into more adult roles. She plays a teenager on a tour of national parks with her dad (Matt Frewer). The pair gets stranded without gasoline at a trailer park in a remote area where a serial killer is picking off people. Unfortuntely, this poorly written film runs out of gas just as quickly. Richard Masur and Karen Austin also star.

Kings NBC 8:00 pm  ET

King Silas (Ian McShane) sends David (Chris Egan) on a mission to recover a national treasure, the Charter of Gilboa, but David learns shocking news about his father's death while carrying out the assignment; Jack and Katrina's (Sebastian Stan, guest star Leslie Bibb) engagement gets attention and decidedly mixed reactions from Queen Rose (Susanna Thompson) and the king. Dylan Baker also stars in "Chapter One."

NASCAR Racing TNT 8:00 pm  ET

NASCAR action continues tonight in Daytona Beach, Fla., where top Sprint Cup drivers square off in the traditional Fourth of July weekend race, the Coke Zero 400. Last year, Kyle Busch benefited from a last-lap wreck that brought out the race's 11th caution and gave him a narrow victory over Carl Edwards in a green-white-checkered finish. He'll return to defend his title against the likes of Edwards, Jimmie Johnson and Tony Stewart, among others.

Rocky TCM 8:00 pm  ET

Sylvester Stallone rose to superstardom with this 1976 blockbuster about a small-time boxer who reclaims his self-respect by taking on the world heavyweight champion (Carl Weathers) in a well-hyped title bout. Taking his long shot seriously, the challenger prepares with the help of a wise old trainer (Burgess Meredith). Talia Shire and Burt Young also star in the film, which inspired four sequels.

Law & Order: Special Victims Unit NBC 10:00 pm  ET

While hearing a harassment case involving a woman (guest star Sprague Grayden, "Jericho") and her ex-boyfriend, Judge Koehler (guest star Alan Dale, "Ugly Betty") asks Benson and Stabler (Mariska Hargitay, Chrisopher Meloni) to question a convicted serial killer about the location of his son's body. Richard Belzer and Stephanie March also star in "Liberties."

The Keeper TMC 10:30 pm  ET

Dennis Hopper is so good at playing psycho he can phone it in. And that's what he does in this formulaic 2004 thriller. His character, a cop who's a few doughnuts short of a dozen, takes it upon himself to "rehabilitate" a stripper (Asia Argento) ... by locking her up in his basement. Even more ludicrous is the subplot involving the TV producer (Helen Shaver) who's crazy -- and we mean that literally -- about Hopper's copper.

Latest Digital FAQs
Must Carry Regulations
Posted: 2005-10-26  |  Views:  10138
Rental and Condo Dish Placement Fact Sheet
Posted: 2005-10-26  |  Views:  7221
Rental and Condo Dish Placement Fact Sheet
Posted: 2005-10-26  |  Views:  16272
Installing a second dish at 61.5
Posted: 2005-10-26  |  Views:  23696
Directv AND Dish Network from one dish
Posted: 2004-12-19  |  Views:  20269
Directv AND Dish Network from one dish
Posted: 2004-12-19  |  Views:  21035
Increasing UHF Remote Range
Posted: 2004-12-14  |  Views:  9505
Dish Network Receiver Reset
Posted: 2004-12-14  |  Views:  14475
»FAQ Archive